Sonae Sierra aims to become the best sustainable international specialist of shopping and leisure centres.
Mission
Sonae Sierra’s mission is to create value for its shareholders, through the shopping centre business, while taking into account its social responsibilities towards other important stakeholders, as well as its environmental responsibilities. We firmly believe that this balance is crucial to achieve the sustained development of the Company.
Strategy
Sonae Sierra is determined to keep focused on its central core integrated activities of investment, development and management of shopping and leisure centres, aiming to create “leading-edge destinations” for consumers by:
- Maintaining an integrated view of the industry of shopping and leisure centres where value added is achieved not only through development but also through active management of the property;
- Aiming, in all targeted markets, to innovate and introduce new concepts, through local partnerships and based on a long-term view of investments.
- Creating and developing concepts and services that add value to retail properties and that produce, directly or indirectly, additional income for the assets it develops, retains and manages.
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