Berlin, 11th September 2007

Berlin's Alexanderplatz is one attraction richer

Shopping and leisure centre ALEXA opens to the public tomorrow

• A €290 million investment, which creates 1000 new jobs
• 178 shops on 56,200 m² GLA
• 9 million visits per year expected

Sierra and Foncière Euris inaugurate today in Berlin, the ALEXA Shopping and Leisure centre, with the presence of Berlin's Mayor Klaus Wowereit.

The  innovative  development  owned  in  equal  shares  by  the  partners  represents  an investment  of €290  million,  and  will  open  its  doors  to  the  public  tomorrow, 12th September 2007, creating 1,000 new jobs.

"We are delighted with the opportunity to revive the historical Alexanderplatz. During the entire  planning  process  we  were  acutely  aware  of  the  fact  that  we  have  to  create something very special at this location which is so important for the city," explains Álvaro Portela,  CEO  of  Sonae  Sierra.  ALEXA  is  the  first  shopping  centre  in  Germany  jointly planned and built by Sonae Sierra and Foncière Euris.  "We are introducing ourselves to German customers with ALEXA. We are looking forward to presenting Berlin's citizens and the  city's  countless  tourists  who  visit  Alexanderplatz  day  in  day  out  our  high  quality standards in architecture, product selection and entertainment," adds Pierre Féraud, CEO of Foncière Euris.

A complete offer for all

ALEXA  blends  shopping  and  entertainment  perfectly.  Visitors  can  enjoy  56,200  m²  of shopping space  (GLA),  13,000 m² mall  spaces and  parking facilities for  1,600 cars.  178 shops offer a broad range of products. Shops operated by chains such as Edeka - Reichelt, Zara,  Rossmann,  Thalia,  Intersport,  H&M,  ESPRIT,  WE  Fashion,  S.Oliver,  Roland  Shoes, Deichmann, Smyk and Douglas are at home in ALEXA, as much as numerous smaller shops offering  high-end  goods  has  26%  of  the  GLA  has  been  let  to  tenants  from  Berlin  and surrounding   areas.   Its   innovative   entertainment   concept   includes   Kindercity,   the educational and play area for children, as well as  "Loxx", a delight for miniature train lovers where, among other things, visitors can  admire miniature  models of Berlin's  "SBahn" trams and other trains in a scale of 1:87.

Twenties-style innovative architecture

's  architecture  harks  back  to  the  "Art  deco"  style  which  dominated  department stores at Alexanderplatz in the 1920s. ALEXA seamlessly picks up on the boom time of this historic location. "ALEXA's architecture and design have their very own style, offering an exceptional  setting  for  a  personal  leisure  experience -  unique,  international,  and cosmopolitan" explains Sonae Sierra Chief Design Officer, José Quintela. "It  is  immensely  important  to  Sonae  Sierra  to  integrate  every  shopping  centre  into  its environment. And with ALEXA we have successfully revived the Berlin tradition."

Construction in compliance with eco-standards

ALEXA,  at  Berliner  Alexanderplatz,  is  the  first  shopping  centre  construction  site  in Germany   to   obtain,   during   its   construction   stage,   the   ISO 14001   environmental certification, which refers to the management of the construction process.

Issued by Loyd`s Register Quality Association (LRQA), this certification is the result of the implementation of the best practises in environmental management during construction, defined in the scope of Sonae Sierra's Environmental Management System, which aims at minimizing  the  environmental  impacts  and  promoting  a  continuous  improvement  of  our performance in this area.

The implemented system  answers environmental  questions that have been identified in the  daily  management  of  the  construction  work,  managing  them  in  an  eco-efficient manner. The consumption of natural resources  - water, energy, fuels and raw materials, the noise, the discharging of residual waters and the management of waste produced are some of the aspects taken into account when defining the procedures that regulate the construction work.

First of a new generation of Shopping Centres

"ALEXA is our flagship project for the German market," explains Thomas Binder, in charge of development at Sonae Sierra in Germany.  "Our plans are ambitious. We want to win over our customers with  quality, innovation and new  concepts.  Our current  investment volume amounts to several hundred million euros. Currently we are developing another shopping and leisure centre in Weiterstadt, also in partnership with Foncière Euris, and looking  for  several  other  opportunities  to  develop  innovative  shopping  and  leisure centres."

Sonae Sierra, www.sonaesierra.com, is an international shopping centre specialist, with a passion for bringing innovation and excitement to the shopping and leisure centre industry. The Company owns 45 Shopping Centres in Portugal, Spain, Italy, Germany, Greece, Romania and Brazil, with a total Gross Lettable Area (GLA) of more than 1,7 million m2. Currently, Sonae Sierra is developing 14 more projects in Portugal, Spain, Italy, Germany, Greece and Brazil, with a total GLA of more than 500.000 m2. In 2006, its centres welcomed more than 402 million visits.

Foncière Euris specialises in the development of shopping and leisure centres in Europe. The company forms  alliances  with  top-quality  developers  to  invest  in  major  projects  that  help  revitalise  urban  areas.  Major developments include the Carré de Soie project on the outskirts of Lyon, the Beaugrenelle shopping centre in Paris and the Manufaktura programme in Lodz, Poland. Foncière Euris S.A. is a subsidiary of the Euris Group, which also controls the Casino Group, France's second largest retail chain listed on the stock exchange.