September 19th 2002
First award in Brazil for a Portuguese development
Parque Dom Pedro wins Master Award 2002
Six months after its inauguration, Parque Dom Pedro was yesterday awarded with the "Prémio Master Imobiliário 2002" - Commercial Development Category, annually promoted by Fiabci/Brasil (International Federation of the Real Estate Professions) and Secovi (São Paulo Professional Real Estate Association).
This award consolidates Sonae Imobiliária's position as the most awarded company in the area of the Shopping Centres. In 2002, MadeiraShopping was recognized by the ICSC as the best Shopping Centre in the "New-Centre - Medium Dimension" category. Overall, Sonae Imobiliária's centres haves already won 6 ICSC-Europe awards, 2 ICSC Las Vegas awards, 4 ICSC Marketing Awards, 3 MIPIM, 1 Procos and 1 Real Estate Oscar.
Inaugurated in March 2002, Parque Dom Pedro is the first undertaking developed from the greenfield by Sonae Imobiliária outside Portugal. Considered the largest shopping and leisure centre in Latin America, Parque Dom Pedro has absorbed an investment of 100 million euros, and has 360 shops distributed throughout 108.000 m2 of gross lettable area (GLA).
Besides its unusual dimension, Parque Dom Pedro has introduced in Brazil a new theme-shopping concept, with the architecture and the decoration inviting the visitors into a natural park ambience. The sectoring of the shops and the strong concern with environmental issues are other important characteristics of this undertaking, and furthermore it's the first Brazilian shopping centre in the "intelligent building" category, due to its high degree of computerization and the innovative systems installed, which allow the reduction in energy consumption and the re-utilization of 2/3 of the water consumed.
Sonae Imobiliária holds 95% of Parque Dom Pedro's capital, and Sonae Enplanta the other 5%, the latter a joint-venture which started in late 1999, with equal shares between Sonae Imobiliária and the
Brazilian company Enplanta Engenharia.
Founded in 1989, Sonae Imobiliária holds or co-holds 24 shopping and leisure centres. The
company manages 1.495.183 m2 of gross lettable area (GLA) in Portugal, Spain and Brazil with
4.991 shopkeepers, which have had in 2001 over 306 million visits.
Nowadays, Sonae Imobiliária holds 15 projects under development in Portugal, Spain, Germany,
Greece, Austria, Italy and Brazil, which represent a total of 449.700 m2 of gross lettable area.
REGARDING THE CONSTRUCTION
Employees: 2 thousand workers / 148 engineers and architects.
Volume of earth moved: 4 million cubic meters of earth in little over one year.
Volume of concrete employed: 50 thousand square meters (the equivalent to the construction of 20
buildings with 20 storeys each).
Steel consumption: 5 thousand tons
Metal structure consumption: 3 thousand tons
Electric energy consumption: 18 megawatts in the peak schedules (the equivalent to the supply of
a city of 50 thousand inhabitants).
PARQUE D. PEDRO'S TECHNICAL SPECIFICATIONS
Site
|
Rodovia D. Pedro I, Km 137 - Campinas
|
|
Areas
|
|
Total site area
|
748.000 m2
|
|
Site area donated to the City Hall / Dersa
|
113.000 m2
|
|
Linear park (Parque Linear) area
|
159.000 m2
|
|
Source area preserved
|
76.000 m2
|
|
Liquid site area
|
476.000 m2
|
|
Total constructed area
|
189.000 m2
|
|
Total GLA (1st phase)
|
108.000 m2
|
|
Total GLA (after expansion)
|
132.000 m2
|
|
Parking area
|
232.000 m2
|
|
Operations
|
|
|
Anchors
|
13
|
|
Semi-anchors
|
19
|
|
Satellite shops
|
252
|
|
Fast-food operators
|
30
|
|
Restaurants
|
9
|
|
Cinemas
|
15
|
|
Services
|
37
|
|
Operations total
|
360
|
|
Miscellaneous
|
|
|
Catchment area
|
5.290 km2
|
|
Municipalities supplied
|
26
|
|
Population supplied
|
3,2 million
|
|
Direct jobs created
|
6 thousand
|
|
Parking spaces
|
8 thousand
|