Vision and Values


To develop and service vibrant retail-centred properties.


Sonae Sierra’s values represent the principles through which the company sets its activity and the relationship with all its partners.

Vision and Values - Trust and Integrity

We are committed to creating economic value in the long term, built on sustainable relationships with all our stakeholders. These relationships are established based on principles of honesty, integrity and transparency.

Trust and Integrity

Vision and Values - People at the centre of our success

Our people are a determining factor in our success. For that reason, we constantly work to improve our employer value proposition to allow us to attract and retain the most talented and ambitious professionals. We invest not only in developing their capabilities and skills, but also in ensuring we provide a thriving and attractive work environment, and facilitate balanced lifestyles. We continuously promote meritocracy and embrace diversity at all levels of the organisation.

People at the centre of our success

Vision and Values - Ambition

Our ambition is founded on continuously establishing goals which will stretch us to our limits, stimulating our energy and strengthening our determination. Ambition drives us and keeps us dissatisfied with the status quo, forcing us to go beyond our past successes. We always set ambitious goals that stretch our current competences and demand a bold and entrepreneurial attitude from our managers.


Vision and Values - Innovation

Innovation is at the heart of our businesses. We always question our way of thinking, as well as industry orthodoxies, in order to identify new opportunities. We maintain a challenger attitude by continuously improving our value propositions and experimenting with new business models, while managing risks within reasonable limits. We know that we can only grow sustainably by innovating.


Vision and Values - Corporate Responsibility

We are committed to developing our activities based on the principles of sustainable development, by contributing to society beyond the economic value generated by our business activities. In particular, we aim to improve the communities within which we operate by working together to tackle the most fundamental environmental and social challenges of our times.

Corporate Responsibility

Vision and Values - Frugality and Efficiency

We aim to optimise the use of resources and maximise their return, avoiding any waste or extravagance. As a priority, we focus on achieving operating efficiency, promoting healthy competition, and delivering high impact projects.

Frugality and Efficiency

Vision and Values - Cooperation and Independence

We are ready to cooperate with central and local governments, to improve regulatory, legal and social frameworks, and to ensure the best solutions for the communities within which we operate, but we are also careful to maintain our independence in relation to all such entities.

Cooperation and Independence

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