With more than 20 years of experience in the Real Estate sector, Hugo began his career as a consultant at McKinsey & Company, where he participated in strategic projects across different sectors and geographies. He later joined Sonae Sierra, initially in the Marketing area, focusing on events and promotions in shopping centres in Portugal. He then moved to the Market Intelligence team, contributing to market analysis, international benchmarking and strategic asset evaluation across Europe, Latin America and North Africa.