In 2025, Patricia Gross was appointed Business Development Manager for Spain at Sonae Sierra, taking on the responsibility of driving the growth of the company’s real estate services for investors and property owners in the country. She had previously spent more than 19 years in the Corporate Communication area, where she played a key role in developing and implementing the company’s corporate communication strategy, building its international profile and reputation across Europe and Latin America.
Patricia joined Sonae Sierra in 2006, following several years in the communications and advertising sector in Madrid, working with leading clients such as MSN, LG, Freixenet, and FNAC. She holds a Master’s Degree in Marketing Management and Commercial Strategy from ESIC and a degree in Advertising, Public Relations and Communication from the Universidad Europea de Madrid.