Patricia has over 19 years of experience in Corporate Communication, where she played a key role in developing and implementing Sonae Sierra’s communication strategy and building its international profile and reputation across Europe and Latin America. She joined the company in 2006 after several years working in the communications and advertising sector in Madrid, collaborating with major clients such as MSN, LG, Freixenet and FNAC.

Master’s degree in marketing management and Commercial Strategy from ESIC and a Degree in Advertising, Public Relations and Communication from Universidad Europea de Madrid.