Sonae Sierra has devised a successful methodology for positioning or repositioning retail assets that enables them to achieve their full potential.
By taking into account a range of factors including consumer wants and needs, the asset’s current characteristics and local competition, we can understand how a shopping centre can best serve the catchment area going forward.
While our positioning tool starts with a statistical analysis, we bring added-value to the number-crunching process thanks to our deep market expertise and know-how. That enables us to extrapolate a unique positioning strategy for any kind of shopping centre, including a timely repositioning if necessary to improve footfall and sales.
Sonae Sierra believes that every shopping centre is unique in its context – making positioning for the catchment area key. Our expert methodology can help determine the right position for a shopping centre at the development stage, or represent a strategic intervention to reposition an asset for success.
TOTAL UNIT GLA GROWTH
from 2011 to 2019 in a 4 assets sample from 3 European countries
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