Board Members and Executives


Joaquim Pereira Mendes Legal, Tax, Mergers & Acquisitions

Joaquim Pereira Mendes joined Sonae Sierra in 1989 and is responsible for the Company’s Legal, Tax and Mergers & Acquisitions activities. He is a member of the ICSC European Legal Group.

Academic achievements
Degree in Law, Coimbra University;
Professor, Portucalense University, Porto.

José Falcão Mena Development Services

José Falcão Mena joined Sonae Sierra in 1989. After being Development Manager and Leasing & Marketing Director, he has overseen the Company’s expansion in Iberia since 1998 and has been responsible for shopping centre development in the same region since 2004. In 2010 he became responsible for the expansion of professional services to clients in the EMEA region, and was appointed Managing Director of Sierra Development Services in 2016.

Academic achievements
Degree in Civil Engineering, Instituto Superior Técnico, Lisbon;
Management Graduate, ISCTE, Lisbon;
Advanced Marketing Studies, Católica Lisbon School of Business and Economics.

Joaquim Ribeiro Finance, Planning and Control

Joaquim Ribeiro joined the Sonae Group’s holding company in 1985, before transferring to Sonae Indústria. He then moved to London for six years, where he worked for Sonae International. In 1995 he joined Sonae Sierra’s financial department, where – since 2008 – he has been responsible for Finance, Control, Back Office and Information Systems. He is a member of the Sustainability Steering Committee and responsible for the Risk Management Working Group.

Academic achievements
Degree in Economics, Faculdade de Economia do Porto;
MBA, Nova University of Lisbon;
MSc in Property Investment, City University, London.

Manuela Calhau Innovation and Market Intelligence

Manuela Calhau joined Sonae Sierra in 2008 following senior positions in the telecommunications sector, where she was a board member at several Sonaecom companies, and in the consultancy sector at McKinsey & Co, being the first Portuguese woman to join the firm at management level. At Sonae Sierra, she is responsible for Innovation, Market Intelligence and Improving our Work departments for Europe & New Markets. At an industry level, she was until recently the ICSC Solal Awards Chairman for Europe & South Africa, and the Chairman of the European ICSC Marketing Core Group. Manuela is also a visiting faculty member for the Lisbon MBA program, a joint program with MIT, where she is responsible for the Case Competition course.

Academic achievements
Degree in Economics, Católica Lisbon School of Business and Economics;
MBA, Nova University of Lisbon;
Negotiation and Influencing Strategies, Stanford;
Leading Change and Organizational Renewal, Harvard, Digital Business Strategy, Columbia

Cristina Santos Property Management, Iberia

Cristina Santos joined Sonae Sierra in 1995 as Assistant Director of GaiaShopping, where she later became the centre’s Director. In 1999 she became NorteShopping Centre Manager until 2001. She subsequently transferred to the Company’s central Property Management division and is now the Managing Director of Sonae Sierra Property Management in Portugal and Spain, with special responsibilities for property management and letting.

Academic achievements
Degree in Food Engineering, Católica Lisbon School of Business and Economics;

Alexandre Fernandes Asset Management Europe

Alexandre Fernandes joined Sonae Sierra in 1997 as Development Manager of NorteShopping. Prior to joining Sonae Sierra, he worked in the telecommunications sector and as a university researcher. Alexandre has extensive experience in investment, asset management, property management and development in the real estate sector and is now responsible for all Sonae Sierra’s European asset management activities.

Academic achievements
Degree in Electronics Engineering, Minho University;
MBA, ISEE University of Porto;
MSc in Management, University of Porto;
AMP, IE Madrid.

Alberto Bravo Property Management, Eastern Europe & North Africa

Alberto Bravo spent four years in charge of the property management and leasing activities of Spanish consultancy CCC before joining Sonae Sierra in 2000. Since then, he has held various positions within Sonae Sierra, ranging from Regional Operations Manager for southern Spain to Managing Director for Property Management and Leasing for the whole of Spain, a responsibility he took up in 2010, managing a portfolio of 14 shopping centers and more than 650k of GLA. In 2012 he added the Romanian market to his specific responsibilities and in 2013 he added Greece. In 2016 he became Managing Director for Property Management and Leasing in Eastern Europe & North Africa, while maintaining the responsibility of Country Representative for Spain.

Academic achievements
Degree in Law; ADP in General Management, London Business School;
AMP, Harvard Business School

Carlos Alberto Correa CFO & IR Officer, Sonae Sierra Brasil

Carlos Alberto Correa joined Sonae Sierra Brasil as Deputy CFO in 2007, having spent a number of years with some of Brazil’s larger companies where he acquired extensive experience in the financial field. In February 2009 he was appointed CFO of Sonae Sierra Brasil, with overall responsibility for the Company’s financial area. In 2011 he also took over responsibility for the Investor Relations department.

Academic achievements
Degree in Accounting & MBA, Universidade Presbiteriana Mackenzie, São Paulo;
AMP, Harvard Business School.

Pedro Soveral Rodrigues Human Resources

Pedro Soveral Rodrigues joined Sonae Sierra in 1998 as Deputy Manager of Centro Colombo. Since then, he has assumed different responsibilities at the Company, including the Expansion role in Iberia, the leadership of the Safety & Health area and responsibility for Property Management in Italy. In 2010 he was appointed Head of Human Resources. He is a member of the Sustainability Steering Committee and the Innovation Steering Committee.

Academic achievements
Degree in Mechanical Engineering, IST, Lisbon;
MBA, Nova University of Lisbon;
PED, IMD Lausanne.

Jorge Morgadinho Conceptual Design & Architecture

Jorge Morgadinho has been with Sonae Sierra since 1994. He joined Centro Colombo as an architect. Following that he was appointed Deputy Development Manager for Centro Vasco da Gama. From 1999 to 2005 he was responsible for the development of three shopping centres in Spain, and in 2006 he was appointed Expansion Manager for New Markets. Since 2010 he is responsible for the design activities in Sonae Sierra as Director of Conceptual Design & Architecture.

Academic achievements
Degree in Architecture, Faculdade de Arquitectura, Lisbon;
MBA, IESE, Universidad de Navarra, Barcelona.

Manuel Guerra Development and Engineering Services

Manuel Guerra joined Sonae Sierra in 1989 as Development Manager. Following several roles in the Developments business with responsibility for a large number of Sonae Sierra’s projects in Iberia, in 2011 he was appointed General Manager of Developments Iberia with responsibility for engineering services, and in 2012 he was promoted to Head of Development and Engineering Services.

Academic achievements
Degree in Civil Engineering, Instituto Superior Tecnico, Lisbon;
Postgraduate qualifications in Real Estate Management from IST;
General Management from Catholic University, Lisbon.

Thanos Efthymiopoulos Asset Management and Finance,Greece and Romania and Development Greece

Thanos Efthymiopoulos joined Sonae Sierra in Greece as Head of Finance and Back Office in March 2010. Since July 2011 he also assumed responsibility for the Development and Asset Management businesses and Country Representative for Greece. In October 2013 he also took charge of the Finance functions in Romania and in September 2016 the Asset Management business for Romania. Prior to joining Sonae Sierra, Thanos was the CIO of a real estate private equity firm, specialising in south east Europe. Before that, he was an Executive Director and the CFO of a leading real estate development group in Athens, Greece. His professional experience started in 1994 at the Athens office of Arthur Andersen.

Academic achievements
MSc in International Economics, Banking and Finance, University of Wales;
BA in Economics, National University of Athens;
ASM, IMD, Lausanne;
Member of the Royal Institution of Chartered Surveyors.

Vitor Freitas Duarte New Investment Vehicles, Director

Vitor Freitas Duarte joined Sonae in 1997 and held various positions ranging from Investor Relations at Sonae SGPS to Project Manager at Sonae UK. In 2004 he joined Sonae Sierra as a Finance Manager and, three years later, he assumed responsibilities as Senior Manager for New Projects and Acquisitions in Europe. In 2010, he was also appointed Corporate Controller with responsibilities for information systems and European back offices. In 2017 Vitor moved to the Madrid office with responsibilities for the investment and management of ORES Socimi and developing new investment vehicles.

Academic achievements
Degree in Management, Oporto University;
MBA, ESADE Business School/NYU Stern.

José Maria Robles Property Management, Italy

José Maria Robles joined Sonae Sierra in 2003 as a Shopping Centre Manager. In 2007 he was appointed Regional Operations Manager for Central and Southern Spain, and in 2012 he was appointed General Manager for Property Management in Italy. Before joining Sonae Sierra he was a Regional Operations Manager for Lidl supermarkets in eastern Spain.

Academic achievements
Degree in Business Administration, University of Wales (UK);
Master in Banking, Murcia University;
Executive MBA, Bocconi Business School;
Stanford University Postgraduate Program.

João Carlos Lélis Fund Management

João Carlos Lélis joined Sonae Sierra in 2004 as an investment analyst, later becoming Director- Fund Management. Current responsibilities include the management of the Sierra Fund, the Sierra Portugal Fund, the Iberia Coop fund, the monitoring of European portfolio investments and transaction support. Prior to Sonae Sierra, he was a consultant with McKinsey & Co, and also with Arthur Andersen. João collaborates regularly with INREV (the European Association for Non-Listed Real Estate Vehicles) and is a member of the Advisory Board of GRI Portugal.

Academic achievements
AMP INSEAD; IEP INSEAD; MBA, Yale University School of Management;
BS in Management, Faculdade de Economia da Universidade do Porto.

Marco Pellizzari Developments, Italy

Marco Pellizzari joined Sonae Sierra Italy as General Manager for Developments in October 2014, having spent over 25 years working in commercial real estate for national and international companies including Fininvest Group, Decathlon, Blockbuster, Pirelli RE and BNP Paribas RE. He has extensive experience in property development, asset management and real estate advisory.

Academic achievements
Degree in Architecture, Università Politecnico di Milano;
MBA, Luigi Berlusconi Foundation.

Christoph Billwiller Developments, Germany

Christoph Billwiller joined Sonae Sierra in 2005 as Legal Manager for Germany & Austria, having previously worked for an international law firm. From 2005 until 2017 he has been responsible for the Legal Department in Germany, accumulating from 2015 onwards the role of Director Legal & Finance with the role of Country Representative in Germany. Since 2017 Christoph is responsible for Developments in Germany, maintaining the responsibility of Country Representative.

Academic achievements
Degree in Law and Doctorate in Law, both from WWU Münster, and has been admitted to the bar.

Mário Alves Oliveira Development and M&A, Sonae Sierra Brasil

Mario Alves Oliveira joined Sonae Sierra in 2001 as Deputy Development Manager in Portugal. After completing 3 shopping centres in Portugal, in 2008 he moved to Romania to take the responsibility of the company's developments in the country. In 2010 he moved to Brazil to take the responsibility of the Development division in Sonae Sierra Brasil and was later appointed Development and M&A Executive Director in 2017.

Academic achievements
Degree in Civil Engineering, University of Porto;
Real Estate Management, Porto Business School, Postgraduate Program;
AMP, Harvard Business School.

Tiago Eiró General Manager, Sonae Sierra Colombia

Tiago Eiró joined Sonae Sierra in 2002. In the course of his 16 years of experience with the company, he has acquired a vast international experience in the structuring and development of shopping centres in different countries and continents. He joined the company as Development Manager for Loureshopping, and then was also responsible for the development of RioSul Shopping until 2006. For the next 2 years, Tiago was Senior Development Manager for El Rosal shopping centre in Ponferrada, Spain. From 2008 to 2011, he was in Greece as General Manager responsible for Sonae Sierra’s Expansion and Development activities in the country. From 2011 until 2015, Tiago was a Senior Manager in EMEA Sierra Services, responsible for developing the company’s services to third parties area within the EMEA region, namely in Southeastern Europe. Since 2015, he has been heading Sonae Sierra’s entry in Colombia, supervising the company’s development and investment activity in the country as General Manager. Further to that, and prior to joining Sonae Sierra, he has also worked in different areas such as: engineering, investment banking, operations and strategic consultancy in both national and multinational companies such as Chemical Bank and PwC.

Academic achievements
Degree in Industrial Engineering and Management, Instituto Superior Técnico, Lisbon;
MBA, The Fuqua School of Business, Duke University.

Marcus Arildsson Capital Raising and Investor Relations, Director

Marcus Arildsson joined Sonae Sierra in 2018. Based in Madrid, he leads capital raising initiatives and relationships with third party investors. Prior to joining Sonae Sierra, he spent 20 years in investment banking, advising financial investors, corporates, and family-owned businesses on M&A and capital markets transactions as well as a variety of financing and restructuring situations.
He began his career in 1997 in Equity Capital Markets at Lehman Brothers in London. Following more than 5 years as Vice President in the Consumer Products and Retail Investment Banking team at Merrill Lynch in London, he joined the Madrid-based Corporate Finance and M&A team at Arcano Partners in 2006.

Academic achievements
MBA, Kellogg School of Management at Northwestern University
BBA, James Madison University

Laureane Cavalcanti Marketing and Communication Executive Director, Sonae Sierra Brasil

With more than 20 years of experience in shopping centers marketing in Brazil and Portugal, the executive is currently leading the digital transformation activities of Sonae Sierra Brasil, where she has been working for more than 10 years. In the current position, she is responsible for the implementation of innovation projects, with the objective of connecting consumers with shopping centers through continuous technological innovation, digital and social services, interactivity and indoor digital experiences. Besides that, she leads the Company's Marketing and Corporate Communication teams.

Academic achievements
Degree in Business Administration, Universidade de Pernambuco;
MBA in Marketing, Universidade Federal de PE.

Adriana Cardoso de Oliveira Controller Executive Director, Sonae Sierra Brasil

Adriana Cardoso de Oliveira joined the Company in 2007 as Controller, after occupying positions in the financial area of ​​companies such as Hamburg Sud, QBE Insurance and KPMG Brasil.

Academic achievements
Degree in Business Administration, Universidade Paulista;
MBA in Finances at Insper (São Paulo).

Andre Lupo Property Management Executive Director, Sonae Sierra Brasil

With more than 15 years of experience in shopping centers, André Lupo is responsible for Property & Leasing, strategic and operational planning, among other areas, and had accumulated extensive experience in the business. The executive joined the Company in 2003, beginning his career in the largest shopping center of the company's portfolio, Parque D. Pedro Shopping. Since then, has experienced several successful operational positions.

Academic achievements
Degree in Business Administration and specialization in Shopping Center Management, both at Fundação Getúlio Vargas (FGV);
MBA in Business Administration and Management, FIA ​​Business School, and extension in Leadership Transition, INSEAD (France).

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