Director, Sales, Portugal & New Markets

Hugo Fonseca

Senior executive with more than 20 years of experience in the real estate sector, having started his career as a consultant at McKinsey & Company, where he took part in strategic projects across various sectors and geographies.

He later joined Sonae Sierra, where he developed a diversified career, starting in the Marketing area, with a focus on events and promotions in shopping centres in Portugal, deepening his knowledge of commercial activation dynamics and consumer relations. Later, he joined the Market Intelligence team, collaborating in market analysis, international benchmarking and strategic asset evaluation in multiple markets, including Europe, Latin America and North Africa.

In recent years, he has steered the company’s Business Development, being responsible for structuring and expanding Sonae Sierra’s services area.He is currently responsible for business development in Portugal and New Markets, promoting Sonae Sierra’s integrated solutions in the areas of Real Estate.