Executive Director, Reify.

Jorge Morgadinho

Jorge Morgadinho has been with Sonae Sierra since 1994. He joined  Centro Colombo as an architect. He was subsequently appointed  Deputy Development Manager of the Centro Vasco da Gama. From 1999  to 2005, he was responsible for the development of three shopping  centres in Spain, and in 2006 he was appointed Expansion Manager for New Markets. Since 2010, he has been responsible for Sonae Sierra’s  design activities as Director of Conceptual Design & Architecture. He is a Board Member of Sonae Sierra and responsible for Reify.,  Sierra’s business unit that works deals with Architecture, Project  Management and Urban Planning.